For over 50 years, the traditional 1-dimensional barcode has been a staple in the retail industry. However, it’s set to be phased out by 2027 as the next generation of smart barcodes, GS1-powered QR codes, takes centre stage. This new standard, also known as Digital Link, is beginning to be rolled out across the UK, and you could be a part of it.
In collaboration with GS1 UK, we invite you to join our Pilot Programme of the latest GS1-powered QR codes… putting you at the forefront of the barcode revolution.
How It Works
Imagine a world where instead of searching through tiny text on a product’s packaging for allergen details, ingredients, and other vital information, you could scan it with your smartphone and find everything you need with a single click. This reality is now within your reach thanks to the groundbreaking GS1-powered QR codes and Orca Scan’s advanced barcode scanning technology.
Regardless of the size of your product label, consumers can easily scan it and access your brand story, videos, recipe ideas, ingredients, sustainability and recycling information, purchase directly from you and even connect with you on social media. This is showcased on a customised product homepage that you curate, and it’s constantly updated in real time.
Why Should You Participate?
This cutting-edge barcode innovation will revolutionise the shopping experience for consumers, retailers, and supply chains worldwide while future-proofing your product packaging.
By embracing this next generation of QR codes, you can:
- Drive revenue by upselling and cross-selling
- Enhance customer engagement with real-time dynamic content
- Give your brand story the platform it deserves
- Transform your digital strategy with this innovative marketing channel
- Gain valuable insights from first-party data
- Showcase and advance your sustainability credentials
- Comply with ever-changing legislation and facilitate cross-border trading
With the support of POS system manufacturers and supply chain partners, the transition to next-generation QR codes looks to be complete by 2027, when traditional 1D barcodes are to be phased out.
There has never been a better time to join the product digitisation revolution and future-proof your business.
Don’t just take our word for it….
Joyce, the founder of Ntsama, has seen a massive increase in brand engagement and sales since she used the new GS1-powered QR codes to future-proof her business.
Join Our Pilot Programme Today
If you’re in the retail sector, take the first step towards leveraging the power of GS1-powered QR codes by registering here, and quote ‘Orca Scan’ at the ‘where did you hear about us’ section.