Open Graph Validator
Check your web page appears correctly on social media
What are Open Graph tags?
Open Graph tags are pieces of HTML code added to a web page to determine how they look when shared on social media. They provide details like the page's title, image, and a short description to make the shared link more attractive and informative on platforms such as Facebook and X. For example:
<meta property="og:title" content="Your Content Title Here" />
<meta property="og:description" content="A brief description of your content" />
<meta property="og:image" content="http://example.com/your-image.jpg" />
<meta property="og:url" content="http://example.com/your-page-url" />
<meta property="og:logo" content="http://example.com/your-logo.png" />
<meta property="og:type" content="website" />
Which Social Media Platforms use Open Graph tags?
Open Graph tags are widely supported across various social media platforms and tools. Initially developed by Facebook, these tags have become a de facto standard for controlling how web content appears when shared on social networks. Here are some of the major platforms and tools that support Open Graph tags:
- Facebook: Uses OG tags for displaying titles, images, and descriptions in shared content
- Twitter: Defaults to Open Graph tags when Twitter Card tags aren't available
- LinkedIn: Utilizes Open Graph tags for presenting shared content
- Pinterest: Employs Open Graph tags for detailed content presentation, especially pins and boards
- WhatsApp: Uses Open Graph tags for link preview generation
- Telegram: Similar to WhatsApp, uses Open Graph for message link previews
- Slack: Creates link previews in messages using Open Graph tags
- Reddit: Extracts Open Graph data for link submission previews
- Search Engines: Some use Open Graph data for enhanced search result display
- CMS Platforms: Platforms like WordPress support Open Graph tags for content management
Open Graph tags help these platforms extract relevant information from shared URLs to create a visually appealing and informative preview, significantly enhancing user engagement and improving click-through rates.
What are the most important Open Graph tags?
The most important Open Graph tags to ensure your content appears correctly on social media are:
- og:title - the title of your content, similar to a page's title tag
- og:description - a brief description of your content
- og:image - the URL of an image you want to represent your content
- og:url - the canonical URL of your page or article
- og:type - the type of your content (e.g., article, video, website)
- og:logo - the URL of your logo
For a full list of Open Graph tags, visit https://ogp.me
Do Open Graph tags help with SEO?
Yes, Open Graph tags can help improve your SEO by ensuring your webpage appears correctly when shared on social media and, as a result, increase traffic and its potential to earn backlinks.
Are there any other tools for testing Open Graph tags?
Yes, most popular platforms offer tools to preview how your webpage will look when shared on their site:
- Facebook: https://developers.facebook.com/tools/debug
- X: https://cards-dev.twitter.com/validator
- LinkedIn: https://www.linkedin.com/post-inspector
- Pinterest: https://developers.pinterest.com/tools/url-debugger
How does Orca Scan use Open Graph tags?
We use Open Graph tags from product pages to deliver dynamic landing pages when a consumer scans a GS1 Digital Link QR code on retail packaging, you can give this a try using our free GS1 Digital Link preview tool.