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Open Graph Validator

Check your web page appears correctly on social media

What are Open Graph tags?

Open Graph tags are pieces of HTML code added to a web page to determine how they look when shared on social media. They provide details like the page's title, image, and a short description to make the shared link more attractive and informative on platforms such as Facebook and X. For example:

<meta property="og:title" content="Your Content Title Here" />
<meta property="og:description" content="A brief description of your content" />
<meta property="og:image" content="" />
<meta property="og:url" content="" />
<meta property="og:logo" content="" />
<meta property="og:type" content="website" />

Which Social Media Platforms use Open Graph tags?

Open Graph tags are widely supported across various social media platforms and tools. Initially developed by Facebook, these tags have become a de facto standard for controlling how web content appears when shared on social networks. Here are some of the major platforms and tools that support Open Graph tags:

Open Graph tags help these platforms extract relevant information from shared URLs to create a visually appealing and informative preview, significantly enhancing user engagement and improving click-through rates.

What are the most important Open Graph tags?

The most important Open Graph tags to ensure your content appears correctly on social media are:

For a full list of Open Graph tags, visit

Do Open Graph tags help with SEO?

Yes, Open Graph tags can help improve your SEO by ensuring your webpage appears correctly when shared on social media and, as a result, increase traffic and its potential to earn backlinks.

Are there any other tools for testing Open Graph tags?

Yes, most popular platforms offer tools to preview how your webpage will look when shared on their site:

How does Orca Scan use Open Graph tags?

We use Open Graph tags from product pages to deliver dynamic landing pages when a consumer scans a GS1 Digital Link QR code on retail packaging, you can give this a try using our free GS1 Digital Link preview tool.

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