Orca Scan has been featured in the Cambridge Independent following the announcement of its partnership with the industry’s standard-setter, GS1 UK, to aid retailers and brands in replacing traditional barcodes on their product packaging with new GS1 Digital Link QR codes.
JUX Food Founder Anna Wood says of the new standard: “It is a fantastic tool to help empower consumers with more information. The QR codes help with building their confidence in purchasing, as we can relay extra information that previously would have been limited by label space.”
The Orca Scan team is calling out to any Cambridge brands who would like to be on board ahead of its official launch next year.
Read the full article here 👈 or to learn more about our pilot, or to join our team of beta-testers, get in touch today!